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AMOEBA MUSIC REBRAND

Brand Identity System, 2D Animation

Amoeba Music is a 2D motion-based identity system rebrand project, aims to rebrand Amoeba as an inclusive, diverse, passionate, classic and iconic record store.

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DEAD POETS SOCIETY MAIN TITLE

Main title design for the movie Dead Poets Society. The concept is using metaphor to compare this to the concept of "Trophy," which refers to children groomed to be achievements for their parents.

Main Title, 3D Animation

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SCIENCE CHANNEL: QUANTUM BILLIARD LAB

Brand promotional styleframes created for Science Channel, exploring the scientific theories about quantum mechanics, by using the billiard ball experiment to simulate the million possibilities in quantum theories.

Brand Promotional Sequence, Styleframes

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THE MILLENNIUM

3D animation about the millennium, in which a lot of objects about 2000s are presented and collected, bringing people back to that nostalgic era for a short time.

3D Animation

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BIZEN GALLERY AOYAMA

Narrative sequence to promote Bizen Gallery. The concept is trying to convey the Wabi-Sabi spirit behind the Bizen ware.

Brand Promotional Sequence, Styleframes

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THE COURIER

Title sequence reveal for the movie, The Courier. The styleframe sequence expresses the story of a Soviet informant betraying his country and successfully defusing the Cuban Missile Crisis.

Title Sequence Reveal, Styleframes

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TEARING DOWN THE EAST WALL

Concept of focuses on the story of a man suffering from the government's compulsory demolition, in a deep way revealing this common social phenomenon.

Narrative Sequence, Styleframes

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AAS: LET'S MAKE THE UNKNOWN KNOWN

Rebranding program for the American Astronomical Society, the design used multiple media for branding effort, including 3D motion, posters, logo, stationery, websites, as well as an immersive exhibition.

Brand Identity System, Multimedia Design

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AAS: LET'S MAKE THE UNKNOWN KNOWN

3D-based short film for the rebranding of the American Astronomical Society.

Brand Promotional Short

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BREAK UP

Sequence design created for the podcast teaser, This American Life. Visualizing the process of healing after lost love.

Teaser Sequence, Styleframes

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WE ARE ALL HACKERS

Book Design about the topic of Retro-Futurism. The book will bring you back to the world that people created assumptions in the past.

Editorial, Book Design, Typography

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