CALL OF DUTY: BLACK OPS 6
2D ANIMATION, KEY ART ANIMATION, CONCEPTUALIZATION
I had the privilege of contributing to the visual design and production of the Call of Duty: Black Ops 6 key art as part of the talented team at Petrol Advertising.
Set in the 1990s during the late Cold War era, the Black Ops 6 storyline revolves around themes of intelligence, high-security operations, and government intrigue. To reflect this narrative in the key art, we incorporated redaction elements that surround and obscure the character, emphasizing secrecy. In this animated key art, the Petrol team crafted a dramatic live-action sequence with swirling, unstable light and shadow to heighten the tension and mystery of the character reveal.
Lucky to be part of the team participated in key art conceptualization and art direction of the logo animation featuring VHS effects and realistic distortion to match the era.
CLIENT: Activision
STUDIO: Petrol Advertising
CD&AD: Alan Hunter, John Conway
ROLE: Motion graphics animation, Logo animation, Conceptualization
LOGO ANIMATION
MEDIA OUTCOME
LOGO ANIMATION EXPLORATIONS
During the process, we experimented with digital analog effects and also incorporated redaction elements to enhance the logo reveal.
KEY ART EXPLORATION