This is a rebranding program for the American Astronomical Society, the design used multiple media for branding effort, including promotional videos, printed posters, logo, stationery, invitations, websites, etc. As well as an immersive exhibition created through transmedia format. American Astronomical Society aims to research, explore, collect information, spread the spirit of astronomy to the public, popularize astronomical knowledge to people in the simplest way, so that ordinary people can also experience the charm and mystery of the universe, and relate it to themselves thinking, break the chains in order to make the unknown known.
LET'S MAKE THE UNKNOWN KNOWN
BRAND IDENTITY SYSTEM, 3D ANIMATION
ROLE:
Concept Development, Branding,
Logo design, Installation Design
PROGRAM:
Adobe Photoshop, Adobe Indesign, Adobe Illustration, MadMapper
LOGO
LOGO CLEAR SPACE
TYPOGRAPHY
POSTERS
BILLBOARDS
BILLBOARD1
BILLBOARD2
BILLBOARD3
BILLBOARD1
PROMOTIONAL SHORT FILM
STATIONERY
TICKETS
ID CARDS
WEBSITE
SOCIAL MEDIA
IMMERSIVE EXHIBITION
TRANSMEDIA INSTALLATION
The video installation "Go Beyond Time" collects and produces dynamic textures of the planets, and projecting it onto the sphere to mimic the movement of the planets in space. At the same time, it is creating a blocking relationship between light and shadow on the wall behind them, visually forming into Eclipse Effect to bring the audience into the mystery of the universe. At the climax of the film, a mix of documentary footage produced by Cosmic is shown, with the vocal narration, metamorphosing the exhibition into an "audio-visual love poem" to the stars.
The immersive exhibition is committed to popularizing and spreading the fascination of space to a wider audience and let the audiences experience the vastness of space through the visual effects.
POETIC NARRATION
The space is all it is,
or ever was,or ever will be.
A generation ago,
the astronomer Carl Sagan
launched hundreds of millions
of us on a great adventure,
The exploration of the universe
revealed by science.
It's time to get going.
We're about to begin a journey
that will take us from the infinitesimal
to the infinite,
from the dawn of time,
to the distant future.
We'll explore galaxies and suns
And worlds,
surf the gravity waves of space time.
Explore the planets of stars that never die.
Discover atoms as massive as suns
and universe is smaller than atoms.
This is also a story about us,
is the saga of how wandering bands of hunters
and gatherers found their way to the Stars,
One adventure with many heroes.
Let’s make the unknown known.
VISUALS
PROCESS
BACKGROUND MUSIC:
Taijin Kyofusho by The Evpatoria Report
Alpha Centauri by Andreas Waldetoft
QUOTE:
Cosmos:A Spacetime Odyssey
DOCUMENTARY FILM:
Cosmos:Possible Worlds