DOOM: THE DARK AGES
TITLE CARDS DESIGN,
LOGO REVEAL CONCEPTUALIZATON
I'm proud to have contributed to the Doom: The Dark Ages Trailer as part of the Petrol Advertising, participated in designing the opening and ending title cards, also worked with art directors conceptualized and created the logo reveal sequence during pitching progress.
CLIENT: Bethesda Softworks
STUDIO: Petrol Advertising
CREATIVE DIRECTOR: Alan Hunter
AUDIO VISUAL DIRECTOR: John Conway
ROLE: Title cards Design, Logo Reveal Conceptualization
STYLE FRAMES DESIGN IN THE PITCHING PROCESS
This section explores options for animating the Doom logo through dynamic camera and lighting techniques. The goal is to evoke a handmade, medieval-era aesthetic, as if unseen tools are crafting the logo off-screen, emphasizing rich textures and craftsmanship.
This idea starts with a macro shot of a pristine metal surface, where subtle imperfections gradually appear. As the camera pulls back, cracks and patina spread across the surface, transforming it into the final logo lock-up.
