Amoeba Music Rebrand

AMOEBA MUSIC

IDENTITY DESIGN, REBRANDING,

2D ANIMATION

Amoeba Music is an American independent music store chain with locations in California, the brand brings a lot of joy to Californians from generation to generation. The goal of this rebranding project is to explore the potential characteristics and brand attributes based on its legendary history and experience over the years, to make the brand image stronger and deepen the public's perception, making it stand out from the record market.

The Rebranding of Amoeba Music is committed to demonstrating its uniqueness from the attributes of an inclusive market, diverse music, classic collection, passionate atmosphere, and iconic California image, this leads to our brand tagline: Old, but gold.

For customers, Amoeba Music aims to provide people with a diversity of music, and more pleasure of exploring the unknown, while also building the most inclusive world for artists, the love and passion of music will always be collected as a classic in Amoeba.

ROLE:

Identity Design, Rebranding, Montage Animation, Web Design

PROGRAM:

AfterEffect, Adobe Premier, InDesign, Photoshop, Adobe XD

CREDIT:

Jiani Hong

LOGO

LOGO CLEAR SPACE

APP LOCK-UP

TAGLINE (PRIMARY)

TAGLINE (SECONDARY)

BRAND ELEMENTS

This pattern is inspired by the labels on the shelves that mark records and genres of music, and is an iconic shape for record stores.

BRAND ELEMENTS

BRAND ELEMENTS

This pattern is inspired by the state and angle of the records and tapes placed in the cabinets in the record store, some of them fall down like dominoes, with a casualness in the regularity.