Amoeba Music Rebrand

AMOEBA MUSIC REBRAND

BRAND IDENTITY SYSTEM, 2D ANIMATION

Amoeba Music is an American independent music store chain with locations in California, the brand brings a lot of joy to Californians from generation to generation. The goal of this rebranding project is to explore the potential characteristics and brand attributes based on its legendary history, to make the brand image stronger and deepen the public's perception, making it stand out from the record market.

The Rebranding of Amoeba Music is committed to demonstrating its uniqueness from the attributes of an inclusive market, diverse music, classic collection, passionate atmosphere, and iconic California image, this leads to our brand tagline: Old, but gold.

ROLE:

Identity Design, Rebranding, Montage Animation, Web Design

PROGRAM:

AfterEffect, Adobe Premier, InDesign, Photoshop, Adobe XD

RECOGNITION:

Communication Arts Design Awards

Young Ones TDC Student Golden Awards

Core77 Design Student Notable Branding & Identity Awards

LOGO

LOGO CLEAR SPACE

APP LOCK-UP

TAGLINE (PRIMARY)

TAGLINE (SECONDARY)

BRAND ELEMENTS

This pattern is inspired by the labels on the shelves that mark records and genres of music, and is an iconic shape for record stores.

BRAND ELEMENTS

BRAND ELEMENTS

This pattern is inspired by the state and angle of the records and tapes placed in the cabinets in the record store, some of them fall down like dominoes, with a casualness in the regularity.