LET'S MAKE THE
UNKNOWN KNOWN
BRANDING FOR AMERICAN ASTRONOMICAL SOCIETY
American Astronomical Society aims to research, explore, collect information, spread the spirit of astronomy to the public, popularize astronomical knowledge to people in the simplest way, so that ordinary people can also experience the charm and mystery of the universe, and relate it to themselves thinking, break the chains in order to make the unknown known.
Branding - Jiani Hong
Animation - Jiani Hong
Transmedia - Jiani Hong
KEY ATTRIBUTES
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CURIOUS
TECHNOLOGICAL
FUTURISTIC
MAGNIFICENT
COLLECTIVE
EXPLORATIVE
EXPLORATIVE
TYPOGRAPHY
LOGO
The concept is about the spirit of unity and exploration, this symbol will consider about the vision from darkness to light, also in a simple, minimal visualization that plays with the negative/positive space of the universe and the planets.
LOGO LOCK-UP CLEAR SPACE
COLOR PALETTE
HEX: 172647
RGB: 2, 8, 135
CMYK: 97, 93, 55, 32
HEX: C0C5C8
RGB: 198, 235, 190
CMYK: 16, 0, 19, 8
HEX: B5A386
RGB: 2, 8, 135
CMYK: 99, 94, 0, 47
HEX: CCE8C2
RGB: 198, 235, 190
CMYK: 16, 0, 19, 8
HEX: CCE8C2
RGB: 198, 235, 190
CMYK: 16, 0, 19, 8
LOGO COLOR VARIATIONS
BRAND ELEMENT
This brand element will be used in the design of posters and other brand products, using the brand's primary typeface Monopol Bold, it is also the short name of American Astronomical Society.
POSTERS
POSTERS
BILLBOARD
STATIONERY
ENVELOP & LETTER HEAD
BUSINESS CARD
TICKETS
ID CARDS
SOCIAL MEDIA
SOCIAL MEDIA
