COCONUT PALM
PACKAGE DESIGN FOR COCONUT PALM
The brand Coconut Palm is famous for producing its industry leading beverages over decades in China. In fact,almost everyone in China likes the taste of it and it’s a reflection of my childhood.
The brand also famous for their "ugly"designing style, it is said the initial packaging design was made in Word by their boss.
Package Design - Jiani Hong
KEY ATTRIBUTES
BRAND ELEMENT INSPIRATIONS:
NEW UGLY STYLE
My initial thinking about the re-packaging is to improve the graphic, organize them and bring innovative concepts base on the original brand imaging, contain their original characteristic, to see what can I do something to refresh it. Also I will use bilingual.
RE-PACKAGING STRATEGIES
- Using grid
- Balance of beauty and function
- Design Style innovation (break the traditional aesthetic)
- Expression free, discover element
mostly from life not book, life is scenery
- Simple, easy to get
LOGO
BRAND COLOR
BRAND ELEMENTS/PATTERN
GRAPHIC APPLICATION #1
GRAPHIC APPLICATION #2
GRAPHIC APPLICATION #3
RENDERING DISPLAY #1
RENDERING DISPLAY #2
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RENDERING DISPLAY #3
BEVERAGE SERIES DISPLAY
