POLAROID NOW
PACKAGE DESIGN
Polaroid is a famous Polaroid brand. Polaroid also made sunglasses and digital cameras. The company was active in 1970 but faced bankruptcy due to the wave of camera digitization, and parts of the business were eventually sold and carved up.
My goal is to create a kit packaging and strengthen its brand image and concept, making it more fun, and acceptable for the public, and becoming a competitive brand in the market.
ROLE:
Concept Development, Branding,
Logo design, Packaging Design
PROGRAM:
Adobe Illustrator, Adobe Dimension
CREDIT:
Jiani Hong
PRODUCTION LINE
BRAND ELEMENT INSPIRATIONS
Polaroid's original market was polarized sunglasses - stemming from Rand's self-guided research on light polarization, so it brought together powerful optical research results to create a new technology that changed the world of photography. I decide to use the elements of optics, prism and reflective gradient visual effects to emphasize what makes this camera brand unique in the market.
LOGO
PHOTO PAPER BOX
PHOTO ALBUM
POLAROID SX-70
THE PACKAGE KIT
