This is a rebranding program for the American Astronomical Society, the design used multiple media for branding effort, including promotional videos, printed posters, logo, stationery, invitations, websites, etc. As well as an immersive exhibition created through transmedia format. American Astronomical Society aims to research, explore, collect information, spread the spirit of astronomy to the public, popularize astronomical knowledge to people in the simplest way, so that ordinary people can also experience the charm and mystery of the universe, and relate it to themselves thinking, break the chains in order to make the unknown known.
LET'S MAKE THE UNKNOWN KNOWN
IDENTITY DESIGN, REBRANDING,
3D ANIMATION
ROLE:
Concept Development, Storyboard, 3D Animation,
Branding, Installation Design
PROGRAM:
Cinema 4d, Octane, AfterEffect, Adobe Premier,
Adobe Photoshop, Adobe Indesign
CREDIT:
Jiani Hong
STYLEFRAMES
STORYBOARD
The picture starts with some dark spheres, as the light comes in, the spheres begin to float upwards, following the track of the light, the light represents the spirit of exploration that aas wants to preach, each light illuminates the unknown and it promotes the brand narrative of aas ---- make the unknown known.
MOOD REFERENCE
MODELING PROCESS
