In order to renew people's impressions to Joby Aviation and make the brand more attractive to the population, the logo needs to convey the brand concept to the people, and show people how would they lives change after the launch of Joby aircraft, which are simple, convenient fluent traffic experience, futuristic, epochal symbol. The overall shape refers to the radian of the aircraft nose, the curvature of the upper part of the whole also shows the sense of air flow. At the bottom the stroke goes from wide to narrow which shows the sense of speed. these are not just a symbol of a airplane, but let people see it's brand features.